Color palette and typography reference — the source of truth for the product brand (site, book, tools) and the separate case-study system that documents how it was built.
Brand Philosophy
Editorial restraint, not decoration.
Editorial restraint. No floods of color, no visual noise competing with the content. Sentence case throughout — no shouting headlines. Type-driven hierarchy — the system leans on weight and scale before it reaches for color or ornament. Generous white space — the page is allowed to breathe, the same way the book's actual content is paced for someone reading at the end of a long day in the kitchen.
Product Colors
Three colors. Warm, grounded, quiet.
Used across the main site, the book, and all three companion tools (pricing calculators, timeline planner).
Background
#F7F4EC
Warm cream. Page background throughout.
Primary
#2A2A28
Near-charcoal. Headlines, primary text.
Accent
#5C6B4F
Deep sage. Links, buttons, section headers, emphasis.
Text
#2A2429
Body copy. Distinct hex from Primary by design.
Product Typography
Montserrat for structure, Great Vibes for warmth.
Display / Headlines — Montserrat, bold
Consistency, capacity, and control.
One system for every edition.
Script accent — Great Vibes
The Grace Mills Baking System
Body — Montserrat, regular
Real-time pricing, plain-language production plans, and margin math that holds up against a real market — built by someone who has actually run the kitchen, not just designed for one.
Case-Study System
A separate palette for a separate purpose.
The case study documenting how Grace Mills was built (four rebrand attempts, what changed each time) uses its own system — distinct from the product it's describing, so the meta-narrative never gets mistaken for the brand itself.
Case Study — Not Product
Charcoal
#2A2429
Lilac
#C9B8D6
Rust
#B5541D
Wash
#F5F3F8
Inter Tight — case study display type
Inter — case study body copy, sits quietly under the display type.
JetBrains Mono — stats, version labels, technical asides.
Combined
How the product system looks together.
Cakes & Custom Cakes Edition
The Grace Mills Baking System
Batch Cost & Margin Calculator
Real ingredient costs, real labor rates, one suggested price — checked against your actual market, not a guess.